PairAnything Blog
Catch up on the latest stories, product updates and industry insights.
Latest News
"How can I help?" is a familiar refrain within Christy's circle, reflecting her innate propensity to help others thrive. Her heart is in entrepreneurship, as she perceives it as the conduit for effecting meaningful societal change.
Explore Christy Serrato's thoughts on the Women of the Vine & Spirits Foundation scholarship and discover her plans for utilizing it to propel PairAnything to new heights. Gain insights into how she intends to leverage the scholarship to push the boundaries of PairAnything.
Pair Anything, Inc. receives funding from Techstars, the world’s most active pre-seed investor, to bring consumer inclusivity and data-driven innovation to the world of wine.
Did You Know These Two Things Go Well Together?! Nick and Christy talk about how PairAnything started, and her experience pitching and winning Founders Live SF.
Join Lisa and Christy as they discuss using technology to bring people together, creating the first food and beverage genome, and how comfort can lead us to our best ideas.
Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Christy Serrato, Founder of Pair Anything, Inc., located in Davis, CA, USA.
In a nationwide competition, PairAnything was selected as one of the eleven recipients of The Entrepreneurial Spirit by SIA Scotch.
Learn more about Christy Serrato, Founder & CEO of PairAnything, on the Twist of Fate podcast!
Foodom partners with Davis-based Pair Anything, Inc. to elevate dine-at-home experiences with wine pairings featuring Scott Harvey Wines.
Through the PairAnything web app, the winery is within reach anytime, anywhere — like visiting a Virtual Tasting Room.
“I imagined the world of wine that can appeal to enthusiasts from diverse backgrounds and provide confidence at their different stages in the wine journey…”
Product Announcements
Looking to explore alternative strategies for promoting your wine beyond your website? 🖥️🤔
Struggling to find innovative ways to showcase your brand? Don't fret, PairAnything is at your service!
Delivering a distinctive, enlightening in-person shopping encounter for today's consumers is challenging. But what if you could unlock new doors for your brand?
Consumers want ultra-personalized, curated experiences paired with sustainable marketing practices in the places they already shop.
Focusing on just your traditional shoppers means less opportunities to sell more of the brands you carry. Why not reach a wider consumer audience?
New to food and wine pairings? Want to find the best lunch or dinner ideas to share with friends and family?
From the shelves to the dinner table, PairAnything makes it easy to plan a delicious menu pairing with its pioneering recommender technology.
Leading Ladies of Wine
Sip & Success: Stories of Trailblazing Women in the Wine Industry