Profiles in Success - Christy Serrato and PairAnything
Briefly, what is your venture?
Pair Anything, Inc. is a WOC-founded company that fuses wine and technology to power mobile-first, consumer experiences that elevate food enjoyment through wine personalization and connection with local wineries. Our pioneering wine technology bridges the divide between businesses and digital-native wine consumers.
How does your innovation make the world a better place?
PairAnything’s mission is to create happiness through food enjoyment with wine pairings. Wine does not have to be so exclusionary—available only to those with money or who know the secret language of wine. Most consumers are not wine experts and need help selecting wine. With the free Pair Anything App, one can simply enter any dish they like and get a wine recommendation. It’s like having a sommelier at your fingertips. I was inspired by a desire to enjoy wine with the food I grew up eating—Filipino cuisine—which is not known to be paired with wine. I recognize that consumers come in all shapes and enjoy many different foods. I thought, “why not be able to pair wine with any food you like?” Hence, the inspiration to “Pair Anything”.
Read the full profile on UCDavis.edu🡕
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About Pair Anything, Inc.
Pair Anything, Inc. is the leading foodtech company helping businesses connect customers to the right food and beverage pairings to increase sales. Businesses, like restaurants, retail stores, wineries and food preparation and delivery services integrate the proprietary pairing technology and personalization on their platforms to elevate customer enjoyment where food meets beverage.
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Media@PairAnything.com