Elevating Everyday Enjoyment.
TRUSTED BY
Launched in 2019, PairAnything creates a world where ordinary experiences can be optimized to elevate enjoyment, and where your spending can enhance the everyday.
12,700
End Users
4,200+
Food & Wine Pairings
225
Enterprises
49
States
Our Values
We believe in the power of meaningful connections in our drive to build the future of food and beverage experiences.
Kindness
Innovation
Well-Being
Customer-Centricity
Purpose
Our Commitments
We are the change we want to see in this world, and we effortlessly witness the changes in our world as we change within.
Who We Are
Awards and Recognitions
UC Davis Big Bang Competition Winner
Founders Live SF Finalist
Entrepreneurial Spirit Award by SIA Whisky
What Our Community Is Saying
PairAnything really elevates Wine Retail.
“From customer engagement to employee training, PairAnything adds value to the shopping experience for wine. Having an intuitive, easy-to-use resource like PairAnything is a game-changer.”
-John Leachman, VP, Sales & Client Services at Product Connections
A Word from Us
The creation of PairAnything was developed from a deeply personal experience where the founder, Christy Serrato’s mother was making Chicken Adobo and she asked herself, what wine would pair well the favored dish from her Filipino heritage. Because she couldn’t find the answer easily, Christy decided she would create a platform that could help people like her discover the wonderful world of wine. PairAnything strives to create a world where consumers can access knowledge and see themselves represented within the food and beverage industry. At PairAnything, our mission is to provide unique, connected experiences that are built on inclusivity and diversity to elevate and enhance everyday life for the world at large.